Wondawheelz

(Entertaining Solutions)

Manufacturers of toy electronic model racing vehicles for children

The Brief

The producers of this educational toy vehicle needed to streamline their design process, develop the design of a core chassis and identify overall space packaging allocation for the product.

The Outcome

3D Computer Aided Design and rapid prototyping expertise within the Department were used to help develop the product and speed its way to market. The product was launched on time and in its first year £100,000 worth of orders were placed with West Midlands companies providing a “knock-on” effect for other businesses.

Highlights

Wondawheelz was awarded the Lord Stafford Award for Achievement in Innovation 2003.

The product also reprieved a language school in Tenbury Wells, Worcestershire, which had been closed down. Dedicated production facilities and primary supply chain activities were established there, providing employment opportunities.