Maxsys Ltd.

Walsall

Fuel+ is an award-winning, innovative, fuel treatment system developed by Maxsys Ltd. The patented technology improves combustion efficiency when installed in gas or oil fuel pipelines before the burner. Guaranteed savings of at least 5% are achieved with a pro rata reduction in emissions.

Each Fuel+ system is custom designed and manufactured. Maxsys handles all the design, installation, monitoring and project management, plus the provision of the services of the world leaders in energy management, ABB, for independent analysis of the system, for every customer.

The system can be used across a wide range of industry sectors. Barry Singh, Managing Director, joined the company in 2003 to commercialise the fuel treatment system the founders had been developing over a number of years. Extensive research between 1994 and 2001 was supplemented with collaborative case studies within such organisations as the NHS, Ministry of Defence, British Salt and P & O before the new company was formed and the final product brought to market.

Current customers now include such names as United Biscuits, Linpac, Rockwool, NHS, Georgia Pacific, Cereal Partners, Civil and Marine, WBB Minerals, Dairy Crest, Macphie, Toray Textiles, Lundbeck Pharmaceuticals and Elementis - plus a large petrochemical organisation and a major food processing company.

During the last year four new jobs and sales well into six figures have been generated and Maxsys has won two awards - the Advanced Engineering Cluster “Environmental Technology Award” and the EnviroINNOVATE “Energy Efficiency and Emission Reductions for UK Industry Award 2005”.

How the Advanced Engineering Cluster helped

The Advanced Engineering Cluster’s team of experts helped Maxsys in a number of ways, initially by providing advice on the legal aspects of putting together a shareholder agreement and reviewing customer contracts.

The team went on to help Maxsys successfully implement a computer aided design system, linking the company to another Wolverhampton Telford Technology Corridor project, the IT Futures Centre, for hardware and software solutions and then providing training for staff. The company now produces its own manufacturing drawings in a very cost effective and efficient manner.

A state-of- the-art product requires a system to manage customer relationships efficiently and effectively. IT Futures also provided laptops for Maxsys and training for sales support staff to ensure they achieved the maximum benefit from their customer contact management system.

Ibai Castezubi, a postgraduate student at the University of Wolverhampton’s School of Applied Sciences, carried out a detailed research programme for Maxsys. Intelligence from his research findings helped Maxsys produce effective, targeted marketing material and supporting technical literature to meet customers’ needs.

“Perhaps our biggest contribution has been our capability to link Maxsys to other companies, providing collaborative opportunities to identify new markets and customers”, says Paul Butler, Advanced Engineering Cluster Champion. “For instance, Maxsys has signed distribution agreements with local distributors in Portugal and Ireland and with Thermserve of Telford as distributors to the aluminium industry in the UK, Egypt and Dubai.”

“The Advanced Engineering Cluster’s support has helped us speed our new product to the market while reducing the risk by allowing us to tap into the resources of the University of Wolverhampton”, says Barry Singh. “The overall support package certainly changed our attitudes towards the benefits of collaborative ventures.”

Press release:

A Walsall company with an innovative, energy-saving device has just finished installation of its first repeat orders from two satisfied, blue-chip customers.

The Advanced Engineering Cluster has helped Maxsys Ltd with the development of Fuel+, a fuel treatment system that guarantees savings of at least 5% - with a pro rata reduction in emissions at the same time.

In one year four new jobs and sales well into six figures have been generated and the company, Maxsys Ltd. of Walsall, has won two awards - the Advanced Engineering Cluster “Environmental Technology Award” and the Enviroinnovate “Energy Efficiency and Emission Reductions for UK Industry Award 2005”.

“The innovative, built-in technology improves combustion efficiency”, says Barry Singh, Maxsys’ Managing Director. “The system can be used across a wide range of industry sectors. Each of our units is custom built and we handle all the design, installation, monitoring and project management, plus providing the services of the world leaders in energy management, ABB, for independent analysis of the system, for every customer.”

Barry joined Maxsys in 2003 to commercialise the fuel treatment system the company had been developing over a number of years. Now current customers include household names from the food processing, textiles, petrochemical and pharmaceutical industries.

The Advanced Engineering Cluster’s team of experts helped Maxsys in a number of ways, initially by providing advice on the legal aspects of shareholder agreements and customer contracts. The team also provided training in computer aided design techniques, enabling Maxsys to produce its own manufacturing drawings.

“Perhaps our biggest contribution has been our capability to link Maxsys to other companies, providing collaborative opportunities to identify new markets and customers”, says Paul Butler, Advanced Engineering Cluster Champion. “For instance, Maxsys has signed distribution agreements with local distributors in Portugal and Ireland and with Thermserve of Telford as distributors to the aluminium industry in the UK, Egypt and Dubai.”

“The Advanced Engineering Cluster’s support has helped us speed our new product to the market while reducing the risk by allowing us to tap into the resources of the University of Wolverhampton”, says Barry Singh. “The overall support package certainly changed our attitudes towards the benefits of collaborative ventures.”

Funded by Advantage West Midlands and the European Regional Development Fund, the Advanced Engineering Cluster is a Wolverhampton Telford Technology Corridor project.

Bsingh@maxsysltd.com